Measuring Effectiveness

Demonstrating ROI is a core element of any marketing activity.

Pre, during and post campaign, reporting helps to analyse the effectiveness of the activity and the marketing channels chosen. Reports provide an opportunity to identify areas for improvement and calculate ROI.

Analysis of how targeted audiences access marketing content, as well as how many orders are placed, helps to understand customer behaviour. It also provides strategic insights to form future brand and marketing strategies.

In addition to reports and analytics, we recognise that customer feedback, whether positive or negative, can be both beneficial and powerful.

Medisa has developed an online feedback function to capture respondent’s views. The feedback questionnaire can be customised based on requirements, with an option to include a comments box to gain further insight into the customer base and how marketing campaigns are received. This feedback can provide brand teams with invaluable information to shape future marketing activities.

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